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Nuka-Cola Corporation

FO76 publicteam xpd.pngThis page is about the pre-War company.
For the soft drink, see Nuka-Cola.

“Nothing beats the taste, the taste that'll knock you out!”— Company slogan

The Nuka-Cola Corporation was a corporation, best known for its flagship product, Nuka-Cola.[6][7][8] The soda was considered to be the most popular drink in the United States before the war.[9] The company was also involved in weapons research with the United States military, through its world-class team of organic chemists, the Beverageers.

Background

>> 
Main article: Nuka-Cola

The Nuka-Cola Corporation entered the beverage market in 2044, with the invention of the soft drink by John-Caleb Bradberton after two years of experimentation. Though strictly unhealthy (containing 120% of the recommended daily allowance of sugar), it took the United States market by storm and within a year it could be purchased nationwide. Its popularity rapidly increased and within several years it was the most popular beverage across the globe.[10][11] After the war, Nuka-Cola would continue to be found and consumed, with wastelanders reporting addiction leading to splitting headaches.[12]

BillboardsLrgNukaCola07 d.png

The constant drive to improve and innovate the formula resulted in numerous flavor variations, with the most popular ones like Cherry, Grape, and Orange released just a few years after the corporation was founded.[13] Nuka-Cola Quantum was the result of a three year research program focused on creating an isotope safe for human consumption.[14]

A variety of offshoot products proved successful, such as the Nuka-Girl Rocketsuit released in 2062.[15] The costumes sold out and stores couldn't keep up with the demand.[15] The company also offered a very broad catalog of corporate merchandise, including toys, clothing, fridges, stools, banners, clocks, lamps, posters, models, and the Thirst Zapper.

By 2077, scientists at the Kanawha Nuka-Cola plant were attempting to utilize chemical substitution in Nuka-Cola beverages to create new flavors.[16]

Competition

When Nuka-Cola faced competition, the company would attempt to directly complete or engage in hostile takeovers. In the case of Sunset Sarsaparilla, when negotiations with the southwestern United States company fell through in 2058,[17] Nuka-Cola attempted to compete by launching a rival soda, Nuka-Cola Wild.[18] Conversely, to handle Vim! Pop Incorporated's competing Vim! soda, Nuka executive Vernon Conroy hired mercenaries to start targeting Vim operations after CEO Doyle Reed refused to sell the family owned business.[19] This included sabotaging the production line at Southwest Harbor in Maine,[citation needed] stealing trucks, and targeting workers in an attempt to acquire the company and products.[20][21]

The company also purchased or engaged in litigation over patents, rebranding and repackaging them as new Nuka-Cola flavors, such as Nuka-Cherry (originally Merle's Very Cherry Soda by Merle Haverston), Nuka-Grape (Grape-Pearl Soda by Joannie Cheng), Nuka-Cola Clear (Sharon's Downhome Country Lemon by Sharon Lawrence), and Nuka-Boost (Packed Full of Joe by William Lee).[22] A rival corporation's success in suing the corporation for patent infringement resulted in the change of the soda bottle's shape.[23]

Nuka-World

FO4NW Transit center street signs.jpg
>> 
Main article: Nuka-World amusement park

Inspired by his brand's success, Bradberton decided to open an amusement park dedicated to the soft drink. Nuka-World opened on May 1, 2050, less than a year after ground was broken for its construction. The first two sections in the park were the Kiddie Kingdom and Nuka-Town U.S.A., but more were added, with six sections as of 2077. Safari Adventure, Dry Rock Gulch, The World of Refreshment, and Galactic Zone were all added later.[9][24]

A fourth park opening on schedule in Nuka-World, Safari Adventure was commonly considered at the time to be a crowning achievement of Bradberton's company, having taken seven years to build and housing several hundred exotic animal specimens from around the world,[25] including polar bears, alligators, gorillas, and venomous snakes. The completion of the park also marked the start of covert experimentation at Nuka-World. The underground facilities of Safari Adventure contained a laboratory capable of cloning creatures.[26][27][28]

In 2072, Nuka-World opened its last attraction, Galactic Zone. Bradberton was determined to turn Nuka-World into a refuge in case of nuclear war. Through a sponsorship deal with the military and cooperation with RobCo Industries at the Battlezone, the newest zone featured a robotic security force comprised of military-grade hardware.[4][29] Bradberton also commissioned a vault built beneath Nuka-Town USA by Vault-Tec[30] and committed to the military's LEAP-X Program to extend his life indefinitely, leaving the management of his affairs in the hands of executive assistant Peyton Huxley.[5][31][32]

Publications

Publications
“Nobody can say whether John-Caleb Bradberton intended to create a cultural phenomenon when he first introduced his iconic beverage in 2044, but that’s exactly what he did. Fueled by savvy marketing and a formula that included 120% of the USDA recommended daily sugar intake in every serving, it dominated the market within just a few years.

Not content to rest on his laurels, Bradberton continued to experiment and develop new formulas and flavors, introducing them to market and broadening his company’s already dominating share. Some of these flavors came from in-house research and development, but more often they happened when a competitor’s flavor saw sufficient popularity. Friendly buyouts, hostile takeover, and various forms of skullduggery practically ensured that flavor would be a proud part of the Nuka-Cola lineup within a scant handful of quarters.
Nuka-World, a theme park celebrating the success and cultural standing of the brand, opened doors on May 1, 2050. At the time, it incorporated two sections: Kiddie Kingdom, and Nuka-Town U.S.A. By 2077, another four sections had been added. Safari Adventure, Dry Rock Gulch, The World of Refreshment, and Galactic Zone; each offered a new genre in which to celebrate Nuka-Cola’s journey of refreshment.
Meanwhile, Nuka-Cola continued to sweep the globe and saturate the United States. By 2067, a single street without a Nuka-Cola vending machine was an anomaly; and its international expansion increased rather than decreased during the Sino-American War.
As global tensions mounted, Bradberton used his enormous personal wealth and deep corporate connections to turn the Galactic Zone into a personal refuge in case of nuclear war. He brokered a sponsorship deal with the military and various military contractors to allow military robotics to be installed in the Zone. Though ostensibly decommissioned examples of the future world Galactic Zone portrayed, they were in fact fully operational combat models Bradberton intended to rely on in the event of societal collapse. Beneath the Zone and its army of robotic defenders, he constructed a private sanctuary where he could live out the apocalypse in comfort.
But Bradberton was not content with just one bid for personal survival. That same year, he tasked his taste and additives chemistry team to help the U.S. Army develop chemical weapons, and advanced materials for conventional weapon systems. In exchange, they included him in the LEAP-X life extension program. This move culminated in Bradberton being beheaded, and his head preserved permanently in his subterranean vault.
With their leader’s severed head immobile in seclusion, the company ceased to exist less than a year later. Shortly after that, the bombs began to fall.

After the War
Nuka-Cola’s cultural importance continues even in the wastelands, with addicted survivors still questing for caches of the drink, which survived in the billions of units even after the Great War. Ruined vending machines sporting the iconic Nuka-Cola logo still dot the landscape, even though most are long emptied of their inventories.
Two Nuka-Cola plants, one in the Commonwealth and one in Appalachia, survived the War more or less intact. Both are guarded by security robots and infested with feral ghouls and radrats, but still contain a wealth of valuable salvage for anybody who survives.

The massive complex of Nuka-World is one of the most prominent locations in the Commonwealth. Three raider packs, unified under the leader Colter, captured the easily defensible facility, enslaved its inhabitants, and now use it as a base for raids throughout the region. Whether they are aware of who lies beneath their base of operations is anybody’s guess.”— Fallout: The Roleplaying Game Core Rulebook p.239

Employees

Locations

Products

In addition to beverages, the company also offered a very broad catalog of corporate merchandise, including clothing, crockery, fridges, stools, banners, clocks, lamps, posters, toys, and entertainment in the Nuka-World amusement park.

Beverages

Clothing

Toys

Appliances

Weaponry

Mascots

Notes

Several products are named similarly to Nuka-Cola but were never marketed by the company, including Yellow Nuka-Cola, Fusion Nuka-Cola, Nukashine, and Rum & Nuka.

Appearances

The Nuka-Cola Corporation appears or is mentioned throughout all games of the Fallout Series.

Behind the scenes

  • A real world promotional soda was given to attendees of E3 2008.
  • Starting November 10, 2015, a real version of Nuka-Cola Quantum, produced under license by Jones Soda Co., could be purchased in Target stores or via Target's online shop.[Ext 1]
  • The font used for the Nuka-Cola logo is "Brush Script Std Medium" with the exception of the "N" which is custom.
  • Nuka-Cola is featured in Wolfenstein: The Old Blood, a game also published by Bethesda Softworks.

Gallery

Locations

  • Fo76 Nuka Cola Cranberry billboard.png
  • Fo4 D city Nuka Cola board.png
  • FO4NW Nuka-Cola Orange poster.png
  • FO4NW Bus and assaultron.jpg
  • FO4NW Nuka Girl poster bus stop.jpg
  • Nw ls nukacola.jpg
  • FO76 Nuka Cola gas station sign.png
  • Fallout4 NukaWorld E3 02.png
  • Nuka-World pre-release 1.png

Items

  • Atx skin backpack case nukacola l.png
  • Atx skin backpack box nukacola l.png
  • New toy truck.png

  • T-51 Power Armor

  • FO76 Atomic Shop - Nuka Cola Cooler Backpack.png
  • FO76 Nuka-Cola stash.png
  • Empty Nuka-Cola Bottle.png
  • Nuka-fridge.png
  • FO4 Art of Fo4 NukaCola Fridge concept art.jpg
  • Nuka Cola bottle.png
  • Fo3 Vending Machine.png

  • Concept art from Fallout 3

References

  1. ↑ Advertisement poster
  2. ↑ Advertisement poster
  3. ↑ Sierra Petrovita: "Nothing beats the taste... the taste that'll knock you out! {Make up a ditty with these lyrics. Any tune. Sing it badly. Its a product slogan.}"
    (Sierra Petrovita's dialogue)
  4. ↑ 4.0 4.1 Bradberton's Office terminal entries; Bradberton's terminal, Nuka-World mail system, Outgoing Mail JCB944NWC
  5. ↑ 5.0 5.1 General Braxton's visit
  6. ↑ M.A.R.Go.T.: "The Nuka-Cola Corporation is proud to announce its newest taste sensation, Nuka-Cola Quantum. Try one today."
    "This next series of announcements is brought to you by the Nuka-Cola Corporation."
    (M.A.R.Go.T.'s dialogue)
  7. ↑ Nuka-Cola accident report
  8. ↑ Welcome to the Nuka-Cola family!
  9. ↑ 9.0 9.1 World of Refreshment PA tour
  10. ↑ Fallout 4 loading screen: "Amateur chemist John-Caleb Bradberton discovered the formula for Nuka-Cola in 2044. Within a year, Nuka-Cola could be purchased across the entire United States."
  11. ↑ Sierra Petrovita: "When Nuka-Cola was invented by John-Caleb Bradberton in 2044, it quickly became the world's most popular soft drink. The wonder drink soon drew a dedicated following which prompted the Nuka-Cola Corporation to release many promotional items like these. By 2067, a Nuka-Cola machine such as this rare pristine model could be found on almost every street in America. Even in today's crazy world, Nuka-Cola is still the number one choice of refreshment among Armageddon's survivors."
    (Sierra Petrovita's dialogue)
  12. ↑ Dugan: "{116}{}{It is the stuff of life . . . Well actually, if I don't drink it on an hourly basis I get a splitting headache.}"
    (DUGAN.MSG)
  13. ↑ Fallout 4 loading screen: "Nuka-Cola introduced fruit-flavored beverages such as Nuka-Cherry, Nuka-Grape and Nuka-Orange only a few short years after the corporation was founded. They were an instant success."
  14. ↑ Nuka-Cola plant terminal entries; research terminal, Company Announcement
  15. ↑ 15.0 15.1 Fallout 4 loading screen: "In 2062, the Nuka-Girl Rocketsuit costume was released to retailers just in time for Halloween. Its popularity was so overwhelming, the stores couldn't keep up with the demand."
  16. ↑ Overseer: "Nuka-Cola's scientists were trying chemical substitutions to make new flavors. That's how we're going to trick it into making the inoculation. We just need to figure out how to mix soda ingredients to produce human antibodies. Easy, right?"
    (Overseer's dialogue)
  17. ↑ Nuka-Town USA terminal entries#Dry Rock Gulch
  18. ↑ Nuka-World loading screens: "Although the Nuka-Cola Corporation would never admit it, Nuka-Cola Wild was released to directly compete with Sunset Sarsaparilla after attempts to acquire that company met with failure."
  19. ↑ Vim! Pop factory terminal entries; CEO's terminal, Meeting with investors
  20. ↑ Vim! Pop factory terminal entries; CEO's terminal, internal mail relay, [WRudd] - We're being attacked
  21. ↑ Vim! Pop factory terminal entries; Vim brewing terminal, internal mail relay, Memo
  22. ↑ Bradberton's Office terminal entries; Bradberton's project terminal, Acquisitions
  23. ↑ Fallout 4 loading screen: "Nuka-Cola's signature rocket-shaped bottle replaced the traditional curved bottle when a rival corporation successfully sued for patent infringement. Fortunately, the public saw the new bottle as an improvement and Nuka-Cola's sales increased."
  24. ↑ Sole Survivor: "It was everything you promised, sheriff. More fun than a bale full of hay."
    Sheriff Eagle: "Well, all right. Please put in a good word with Nuka-Cola corporate when your survey card arrives in the mail. Here. Take some souvenir bottlecaps, courtesy of the Nuka-Cola Janitorial Service Department!"
    (Sheriff Eagle's dialogue)
  25. ↑ Welcome Center terminal entries; Dr. Hein's terminal, Journal Entry 09-19-2077
  26. ↑ Welcome Center terminal entries; Dr. Hein's terminal, Journal Entry 06-02-2077
  27. ↑ Welcome Center terminal entries; Dr. Hein's terminal, Journal Entry 01-01-2077
  28. ↑ Welcome Center terminal entries; Welcome Center terminal, SA-Memo 102377
  29. ↑ Fallout 4 loading screen: "Thanks to a sponsorship by the U.S. Military, Nuka-World featured a formidable security force and had access to all sorts of military-grade hardware."
  30. ↑ Bradberton's Office terminal entries; Bradberton's terminal, Nuka-World mail system, Outgoing Mail JCB976NWC
  31. ↑ Bradberton's Office terminal entries; Bradberton's project terminal, Project Cobalt, 08-27-2076 JCB
  32. ↑ Bradberton's Office terminal entries; Bradberton's project terminal, Project Cobalt, 01-09-2077 JCB
External
  1. ↑ Quantum advertisement via Fallout's Twitter (archived)
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