|This page is about the pre-War company.|
For the soft drink, see Nuka-Cola.
The Nuka-Cola Corporation was a corporation, best known for its flagship product, Nuka-Cola. The soda was considered to be the most popular drink in the United States before the war. The company was also involved in weapons research with the United States military, through its world-class team of organic chemists, the Beverageers.
The Nuka-Cola Corporation entered the beverage market in 2044, with the invention of the soft drink by John-Caleb Bradberton after two years of experimentation. Though strictly unhealthy (containing 120% of the recommended daily allowance of sugar), it took the United States market by storm and within a year it could be purchased nationwide. Its popularity rapidly increased and within several years it was the most popular beverage across the globe. After the war, Nuka-Cola would continue to be found and consumed, with wastelanders reporting addiction leading to splitting headaches.
The constant drive to improve and innovate the formula resulted in numerous flavor variations, with the most popular ones like Cherry, Grape, and Orange released just a few years after the corporation was founded. Nuka-Cola Quantum was the result of a three year research program focused on creating an isotope safe for human consumption.
A variety of offshoot products proved successful, such as the Nuka-Girl Rocketsuit released in 2062. The costumes sold out and stores couldn't keep up with the demand. The company also offered a very broad catalog of corporate merchandise, including toys, clothing, fridges, stools, banners, clocks, lamps, posters, models, and the Thirst Zapper.
When Nuka-Cola faced competition, the company would attempt to directly complete or engage in hostile takeovers. In the case of Sunset Sarsaparilla, when negotiations with the southwestern United States company fell through in 2058, Nuka-Cola attempted to compete by launching a rival soda, Nuka-Cola Wild. Conversely, to handle Vim! Pop Incorporated's competing Vim! soda, Nuka executive Vernon Conroy hired mercenaries to start targeting Vim operations after CEO Doyle Reed refused to sell the family owned business. This included sabotaging the production line at Southwest Harbor in Maine, stealing trucks, and targeting workers in an attempt to acquire the company and products.
The company also purchased or engaged in litigation over patents, rebranding and repackaging them as new Nuka-Cola flavors, such as Nuka-Cherry (originally Merle's Very Cherry Soda by Merle Haverston), Nuka-Grape (Grape-Pearl Soda by Joannie Cheng), Nuka-Cola Clear (Sharon's Downhome Country Lemon by Sharon Lawrence), and Nuka-Boost (Packed Full of Joe by William Lee). A rival corporation's success in suing the corporation for patent infringement resulted in the change of the soda bottle's shape.
Inspired by his brand's success, Bradberton decided to open an amusement park dedicated to the soft drink. Nuka-World opened on May 1, 2050, less than a year after ground was broken for its construction. The first two sections in the park were the Kiddie Kingdom and Nuka-Town U.S.A., but more were added, with six sections as of 2077. Safari Adventure, Dry Rock Gulch, The World of Refreshment, and Galactic Zone were all added later.
A fourth park opening on schedule in Nuka-World, Safari Adventure was commonly considered at the time to be a crowning achievement of Bradberton's company, having taken seven years to build and housing several hundred exotic animal specimens from around the world, including polar bears, alligators, gorillas, and venomous snakes. The completion of the park also marked the start of covert experimentation at Nuka-World. The underground facilities of Safari Adventure contained a laboratory capable of cloning creatures.
In 2072, Nuka-World opened its last attraction, Galactic Zone. Bradberton was determined to turn Nuka-World into a refuge in case of nuclear war. Through a sponsorship deal with the military and cooperation with RobCo Industries at the Battlezone, the newest zone featured a robotic security force comprised of military-grade hardware. Bradberton also commissioned a vault built beneath Nuka-Town USA by Vault-Tec and committed to the military's LEAP-X Program to extend his life indefinitely, leaving the management of his affairs in the hands of executive assistant Peyton Huxley.
“Nobody can say whether John-Caleb Bradberton intended to create a cultural phenomenon when he first introduced his iconic beverage in 2044, but that’s exactly what he did. Fueled by savvy marketing and a formula that included 120% of the USDA recommended daily sugar intake in every serving, it dominated the market within just a few years.
Not content to rest on his laurels, Bradberton continued to experiment and develop new formulas and flavors, introducing them to market and broadening his company’s already dominating share. Some of these flavors came from in-house research and development, but more often they happened when a competitor’s flavor saw sufficient popularity. Friendly buyouts, hostile takeover, and various forms of skullduggery practically ensured that flavor would be a proud part of the Nuka-Cola lineup within a scant handful of quarters.
- A. Buckley
- Aubrey Copland
- Bradley Benson
- C. Carlson
- Carl Wallace
- Claire Simonson
- Darren McDermot
- Dean Becker
- Del Walsh
- Derek Larson
- Edmund Medford
- Evan Barnes
- Fran Fowler
- Gordon Mackey
- Herman Benson
- Ingrid Suvenstein
- J. Crosby
- J. MacDonald
- Janelle Cooke
- John-Caleb Bradberton (CEO)
- K. O'Rourke
- Kate Leavitt
- Kenneth Wenzel
- Kevin Bennell
- L.B. Shelton
- Leo Mendoza
- Mark Reisman
- Mitchel Sikes
- Myra Stone
- Oswald Oppenheimer
- P. Reading
- Ryan Penning
- Peyton Huxley
- Rachel Watkins
- Rex Meacham
- T. Larson
- T. O'Connor
- T. Reynolds
- Nuka-World, Massachusetts
- Nuka-Cola Plant, Washington, D.C.
- Kanawha Nuka-Cola plant, West Virginia
- Nuka-Cola plant in Newton
In addition to beverages, the company also offered a very broad catalog of corporate merchandise, including clothing, crockery, fridges, stools, banners, clocks, lamps, posters, toys, and entertainment in the Nuka-World amusement park.
- Bottlecap sunglasses
- Bottle Shirt & Jeans
- Bottle and Cappy Orange Jacket & Jeans
- Bottle and Cappy Red Jacket & Jeans
- Bottle and Cappy Shirt & Jeans
- Cappy glasses
- Cappy Jacket & Jeans
- Cappy Shirt & Jeans
- Nuka-Girl rocketsuit
- Nuka-World Geyser Jacket & Jeans
- Nuka-World Geyser Shirt & Jeans
- Nuka-World Jacket & Jeans
- Nuka-World Shirt & Jeans
- Nuka-World Jumpsuit
The Nuka-Cola Corporation appears or is mentioned throughout all games of the Fallout Series.
Behind the scenes
- A real world promotional soda was given to attendees of E3 2008.
- Starting November 10, 2015, a real version of Nuka-Cola Quantum, produced under license by Jones Soda Co., could be purchased in Target stores or via Target's online shop.[Ext 1]
- The font used for the Nuka-Cola logo is "Brush Script Std Medium" with the exception of the "N" which is custom.
- Nuka-Cola is featured in Wolfenstein: The Old Blood, a game also published by Bethesda Softworks.
Concept art from Fallout 3