Vim! Pop Incorporated

'''Vim! Pop Incorporated''' was a pre-War softdrink manufacturer that operated out of Maine. Its main competitor in 2077 was the Nuka-Cola Corporation.

Background
Vim was created in 1931 by the Reed family. It was originally sold as a health tonic, where it found widespread popularity for years. In 2026 the orginal vim factory burned down and was recreated as the reception building for the Vim! Pop Factory. By 2077 the company was in serious financial trouble after severe sabatoge and was offered a buyout by the Nuka-Cola Corporation.

Known facilities
Vim! Pop Factory on Mount Desert Island, Maine - The main and only factory producing Vim.

Appearances
Vim! Pop Incorporated only appears in the Fallout 4 add-on Far Harbor.

Behind the scenes

 * Vim originally held the copyright to Quartz, but lost it to the Nuka-Cola Corporation.
 * Up until shortly before the Great War, Vim utilized several T-51 power armor suits painted with their various liveries as their "ambassadors" for marketing purposes. Considering the state of international affairs as well as the company's severe financial troubles back then, it is somewhat unclear how they managed to acquire what was, at the time, the pinnacle of a top-secret military technology, for use as soft drink mascots.
 * In 2077, Vim was being considered by Maine to be adopted as the state's official drink.
 * The Nuka-Cola Corporation is secretly engaged in violent sabotage operations against Vim! Pop Inc. The Saboteur's basement can be found under an independant gas/petrol station north-west of the factory in an unmarked location inhabited by Super Mutants.
 * Vim may be a reference to the real-world beverage Moxie, which is the official state beverage of Maine.
 * Although this appears what Vim is trying to be a stand-in for, this is contradicted as some characters in the Fallout universe, including those in Far Harbor, have used the term "moxie", even though the term originated from the Moxie soda itself.