Horace Applebaum

Horace Applebaum was the frustrated proprietor of the Zion General Store in 2057.

Background
Horace Applebaum wrote to his shipping company about the late shipment of De-Luxe Mountain Man All-In-One Survival Kits that the store was out of. Despite sending an email to Mandy (presumably the receptionist), the survival kits were not delivered. Instead, one month later, he received crates of Dinky the Dinosaur(TM) Officially-Licensed Dino-Action Dolls. Having no other alternative, he filed off the trademarking so he could turn them around as kiddie souvenirs and make a few bucks, taking a major loss in capital. By the time of the Great War in 2077, the dino toys were still being sold in the store.

Appearances
Horace Applebaum is mentioned only in the Fallout: New Vegas add-on Honest Hearts.