Wilson Atomatoys

Wilson Automatoys is a pre-War company established in 2042. Its only known product is the Giddyup Buttercup.

Appearances
Wilson Automatoys is mentioned in Fallout 3, Fallout: New Vegas add-on Lonesome Road, and Fallout 4.

Their corporate headquarters and one of their factories make an appearance in Fallout 4. In the game, the company's name is either spelled Wilson Automatoys, via posters first seen in "Fallout 3", or Wilson Atomatoys, via posters and the company's logo seen in the newer game. It is possible that the Giddyup Buttercup is nuclear powered, as suggested by the latter name.

Behind the scenes
While this company naturally went under after the Great War, their legacy was continued by the Mothership Zeta aliens. This is seen aboard their mothership, as the aliens have built entire production lines with the specific intent of creating Wilson Automatoy's Giddyup Buttercup toy.