Behaviour Interactive

Background
Behaviour Interactive is a game development studio originally founded in 1992 in Montreal, Québec, Canada. The current studio is the result of the 1997 merger of the game development studio Megatoon (founded in 1992) and Multimedia Interactive (founded in 1994). Both companies were previously acquired by Malofilm Communications in 1996 before they were turned into a single brand. One of the key founders is Rémi Racine (currently CEO of the company), who originally founded Multimedia Interactive and was appointed General Manager when both companies were acquired.

Behaviour often develops games based on movie and cartoon licenses. Many of their titles net an average of 50% to 60% in review scores.

Divisions
The company specified that it now had five different internal divisions: gamer, portable, online, downloadable and family.

