Wilson Atomatoys

Wilson Automatoys, also known as Wilson Atomatoys, was a pre-War company, creator of the Giddyup Buttercup.

Background
The company was founded in 2042 by George Wilson and Arlen Glass. The Giddyup Buttercup was popular and resulted in hundreds of millions of dollars in revenue per year at $16,000 per unit. When projections indicated a 17% drop in sales for the fourth quarter of 2077, both founders sacrificed time with their families in order to dedicate more effort to improving projections.

Arlen began to seek ways to boost the product's appeal including collectible and promotional variants featuring Hubris, Nuka-Cola and Vault-Tec branding. George chose to retire, naming his son Marc as president.

SCYTHE Program
Instead of a focus on existing products, the new president placed a bid to participate in the SCYTHE Program, an initiative to repurpose civilian manufacturing infrastructure for the covert production of munitions. The bid was approved on September 1, 2077, with instructions to immediately begin the production of land mines.

Without apprising Arlen, the factory's assembly lines were converted to facilitate the shift in production, scheduled to begin November 1. Marc introduced the SCYTHE plans in full during a board meeting, which were opposed by Arlen. The conflict that followed resulted in Arlen's removal from the premises by security and subsequent termination. In response, Arlen attempted to appeal to Marc to reconsider participation in the project. The news of his dismissal was a shock to the remaining employees of the company.

Employees

 * Jack Kearne
 * Jennine Jenkins
 * Nathaniel Hawke
 * Paula Marshall

Appearances
Wilson Atomatoys is mentioned in Fallout 3 and Fallout 4.