Prepare for the Future



Prepare for the Future was an advertising campaign created by Bethesda Softworks to promote the release of Fallout 3.

Background
Bethesda partnered with AKQA and Gasket Studios on a series of original promotional commercials consisting of several short live-action movies. Included within the project was a guided tour of Washington, D.C. and several pre-War advertisements.

The original site, prepareforthefuture.com, now redirects to the Fallout 76 website. While archived versions of it exist, they are non-functional.

Channel 1: Jimmy and the Fat Man
300px

Channel 2: Growing Up
300px

Channel 3: Tomorrow's Technology Today #37
300px

Channel 4: Tickets Please
300px

Channel 5: I'm a Housewife
300px

Channel 6: The Other Guys
300px

Channel 7: Broken
The button for Channel 7 is broken and cannot be accessed.

Channel 8: That's Right Abe
300px

Channel 9
Short clips showing advertisements, including ones for Nuka-Cola and Giddyup Buttercup, along with chilling audio of the Emergency Broadcast from the day the bombs fell.

Channel 10: Nuclear Energy
300px