Pete Hines

Pete Hines is the senior vice president of global marketing & communications at Bethesda Softworks. He is in charge of public relations and marketing of games published by Bethesda, including Fallout 3, Fallout: New Vegas, Fallout 4 and Fallout 76.

Career
Hines was recruited to Bethesda Softworks' marketing department in 1999. He was responsible for writing game manuals as well as being in charge of all information that is released to the public, including press releases, web and blog updates, and announcement posts on the forums. He is frequently interviewed by the press and gives demonstrations of in-development games to industry organizations and (such as at PAX) the wider public. Hines explains that his previous journalistic experience was useful because "it gives you the chance to show that you know about games, can break down why a game is good, or isn’t, and make good arguments and give compelling reasons."