Fallout 3 marketing

The following promotional content includes media, items, and trailers released regarding Fallout 3.

Fallout 3 announcement


The game was announced on July 10, 2004. The press release began by stating, "Bethesda Softworks announced today that it will develop and publish Fallout 3 - a sequel to the highly popular Fallout role-playing game franchise. Bethesda acquired the rights to the Fallout franchise from Interplay Entertainment Corp. in a deal that awards Bethesda unrestricted worldwide rights to the Fallout franchise."

Prepare for the Future


Prepare for the Future was an advertising campaign created by Bethesda Softworks to promote the release of Fallout 3. Bethesda partnered with AKQA Advertising Agency and Gasket Studios Animation and Design Company on a series of original promotional commercials consisting of several short live-action movies.

A Post-Apocalyptic Film Festival
Bethesda Softworks, the American Cinematheque, and Geek Monthly Sponsored A Post-Apocalyptic Film Festival Presented by Fallout 3. It was announced on July 11, 2008, and took place at the Aero Theatre in Santa Monica, California from August 22–23, 2008.

Trailers
Promotional material released regarding Fallout 3.

Promotional items


Promotional items were related to the release of Fallout 3 or were available with special editions of the game.

VDSG: Pocket Reference Edition


The Vault Dweller's Survival Guide: Pocket Reference Edition is a promotional item that was available for pre-order with Fallout 3. It includes general content related to the Capital Wasteland.