Vim! Pop Incorporated

'''Vim! Pop Incorporated''' was a pre-War softdrink manufacturer that operated out of Maine. Its main competitor in 2077 was the Nuka-Cola Corporation.

Background
Vim was created in 1931 by the Reed family. It was originally sold as a health tonic, where it found widespread popularity for years. In 2026, the original vim factory burned down and was recreated as the reception building for the Vim! Pop factory.

By 2077, they had been offered a buyout by the Nuka-Cola Corporation, which was declined. The company then experienced severe sabotage; trucks were attacked and stolen, employees assaulted and vending machines sabotaged.

Aubrey Copland was one of the perpetrators of these crimes on behalf of the Nuka-Cola Corporation. He and his team operated out of the basement armory, hidden under a gas station northwest of the Vim! Pop factory. As the air raid sirens sounded on the day of the Great War, he attempted to attack the factory with a missile launcher in the hopes of being able to blame it on an enemy attack.

The company was forced to spend fifteen million dollars on repairs in the month of October alone. Doyle Reed, CEO of Vim, remained resilient to the buyout, hoping that the release of Vim Captain's Blend would increase profits and resolve the situation. The bombs fell shortly after it was released, destroying the company and his dreams of better times.

Known facilities
Vim! Pop Factory on Mount Desert Island, Maine - The main and only factory producing Vim.

Appearances
Vim! Pop Incorporated appears only in the Fallout 4 add-on Far Harbor. It is mentioned in Fallout 76 through various advertisements and posters.

Behind the scenes
Vim is a reference to the real-world beverage Moxie, the official state beverage of Maine. This is further reinforced by the Captain Blend's slogan, "The Taste of Maine in a Bottle," which is identical to Moxie's slogan.