Prepare for the Future



Prepare for the Future was an advertising campaign created by Bethesda Softworks to promote the release of Fallout 3.

Background
Bethesda partnered with AKQA and Gasket Studios on a series of original promotional commercials consisting of several short live-action movies. Included within the project was a guided tour of Washington, D.C. and several pre-War advertisements. The original site, prepareforthefuture.com, now redirects to the Bethesda website.

Channel 1: Jimmy and the Fat Man
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Channel 2: Growing Up
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Channel 3: Tomorrow's Technology Today #37
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Channel 4: Tickets Please
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Channel 5: I'm a Housewife
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Channel 6: The Other Guys
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Channel 7: Broken
The button for Channel 7 is broken and cannot be accessed.

Channel 8: That's Right Abe
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Channel 9
Short clips showing advertisements, including ones for Nuka-Cola and Giddyup Buttercup, along with chilling audio of the Emergency Broadcast from the day the bombs fell.

Channel 10: Nuclear Energy
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