Vim! Pop Incorporated

'''Vim! Pop Incorporated''' was a pre-War softdrink manufacturer that operated out of Maine. Its main competitor in 2077 was the Nuka-Cola Corporation.

Background
Vim was created in 1931 by the Reed family. It was originally sold as a health tonic, where it found widespread popularity for years. In 2026 the orginal vim factory burned down and was recreated as the reception building for the Vim! Pop Factory. By 2077 the company was in serious financial trouble after severe sabatoge and was offered a buyout by the Nuka-Cola Corporation.

Known facilities
Vim! Pop Factory on Mount Desert Island, Maine - The main and only factory producing Vim.

Appearances
Vim! Pop Incorporated only appears in the Fallout 4 add-on Far Harbor.

Behind the scenes

 * Vim originally held the copyright to Quartz, but lost it to the Nuka-Cola Corporation.
 * Up until shortly before the Great War, Vim utilized several T-51 power armor suits painted with their various liveries as their "ambassadors" for marketing purposes. Considering the state of international affairs as well as the company's severe financial troubles back then, it is somewhat unclear how they managed to acquire what was, at the time, the pinnacle of a top-secret military technology, for use as soft drink mascots.
 * In 2077, Vim was being considered by Maine to be adopted as the state's official drink.
 * It is implied the Nuka-Cola Corporation secretly engaged in violent sabotage operations against Vim! Pop Inc.
 * Vim may be a reference to the real-world beverage Moxie, which is the official state beverage of Maine. It could also be reference to Royal Crown Cola.